Intuit Inc., the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, has officially announced the launch of its TurboTax brand campaign “Now This Is Taxes,” which shows how its assisted tax filing experience, powered by its AI-driven expert platform, can deliver a modern, mobile-first, ‘done-for-you’ approach when it comes to filing taxes.
To understand the significance of such a development, we must take into account how, at the moment, assisted tax preparation process happens to suffer from severe inefficiencies for tax filers and tax preparers. In fact, the stated problem is so bad that it forces more than 10 million assisted tax filers to switch tax preparers each year. Despite all the changing and chopping, though, working with a tax preparer remains time-consuming, manual, and expensive, with little price transparency.
In response, Intuit brings forth an extraordinary, AI-powered expert experience. You see, filers can now easily find a qualified expert and have their taxes completed for them in as little as two hours, using only their mobile phone. Complementing the same would be benefits such as effortless data import, faster refunds, and a Tax Return Lifetime Guarantee that ensures 100% accuracy, audit support, and maximum refund amount. Hence, no matter whether filing their own taxes or fully handing their taxes off, TurboTax customers can trust they’re getting the best price on the market.
“Regardless of someone’s income, tax complexity, or where they live, every tax filer should have access to a tax professional that is getting them every dollar they deserve with complete confidence, at a fair price,” said Mark Notarainni, Executive Vice President and General Manager of Intuit’s Consumer Group. “‘Now This Is Taxes’ showcases the next generation of tax preparation, ushering in a new era of tax filing for both customers and accountants, that brings revolutionary, ‘done-for-you,’ solutions to the market.”
Markedly enough, leveraging Intuit’s free mobile app offer, customers can file their own taxes DIY for free through the TurboTax mobile app till Feb. 18, 2025. Starting Jan. 15, 2025, assisted filers who hand off their taxes to an expert with TurboTax Live Full Service and file by March 25, 2025 are also guaranteed a minimum 10% reduction in the fees they paid their tax professional last season.
Among other things, we must mention that this campaign will run in the US, with select spots airing in Canada. It is also anchored by a series of films, including two Spanish and one French Canadian language version of key spots. All in all, the initiative spans mediums like linear, streaming, podcasts, digital audio, digital video, and social channels. It further includes integrations and collaborations with NCAA, Netflix, NFL, Prime Video, Spotify, TikTok, and YouTube.
We referred to how the whole program is anchored by a series of firms, but what we haven’t mentioned yet is that those films are likely to include Now DIY Taxes is Free in the Mobile App, where TurboTax filers learn that everyone new to TurboTax, or those who did not file with TurboTax last year, can file their taxes DIY completely free in the mobile app, irrespective of their tax complexity through Feb. 18.
The next film would be called Now Taxes is Fast Money. During this one, a food influencer would choose a better way to do his taxes by matching with a TurboTax expert who can file his taxes and get him up to $4,000 instantly with a Refund Advance loan.
Then, there is a film called Now Taxes is a Breeze. Here, one women realizes that she doesn’t have to feel stuck doing her taxes, as she can hand off her tax prep to a TurboTax expert, who can file for her in just hours while she does what she loves.
Moving on to a film called Now Business Taxes is Easier, it will include a small business owner no longer dreading his taxes when he files with a TurboTax small business expert. This expert not only does his taxes for him, but also provides year-round advice at no extra cost, enabling the owner to spend more time blossoming his business.