Netcore Cloud, a global leader in MarTech and customer engagement solutions, has officially announced the expansion of its partnership with Google Cloud to elevate product discovery, AI-powered search, merchandising, and customer engagement marketing platforms.
According to certain reports, the stated partnership will have Netcore’s offerings, which are engineered using Google Cloud’s generative AI technologies, helping brands deliver more impactful hyper-personalized experiences that boost customer retention and revenue growth.
To understand the significance of such a development, we must take into account how product discovery and marketing platforms, over the years, have relied rather heavily on zero- and first-party data constructs to enable 1:1 personalization and targeted communication.
In response, the stated partnership effectively combines Google Cloud’s expertise in data analytics and generative AI with Netcore’s deep experience across sectors like ecommerce, banking, finance, securities, insurance, and travel, to help the latter put together solutions that ensure every brand touchpoint delivers maximum value and enhances the overall customer experience.
Markedly enough, the collaboration also actively complements Netcore Cloud’s strategic goal of doubling its ARR by 2027 and expanding its footprint across North America, Europe, and Southeast Asia.
“Netcore Cloud and Google Cloud have been collaborating over the past few years, exploring various avenues for customer and product data enrichment to drive personalized experiences. The expanded partnership deepens this collaboration, with Netcore integrating Google Cloud’s generative AI technology, powered by state of the art infrastructure, into its product discovery and customer engagement solutions,” said Bikram Singh Bedi, Vice President andCountry MD, Google Cloud.
Talk about the benefits of this partnership on a slightly deeper level, we begin from the promise of seamless integrations, as Google Cloud’s gen AI technologies will seamlessly integrate with Netcore’s platform to significantly improve its usability and efficiency for brand marketers.
Next up, there is advanced AI infrastructure in play. You see, by applying Google Cloud’s Gemini models and Vertex AI platform, Netcore can enable advanced personalization across multiple channels. Not just that, it can also deepen data-driven engagement strategies.
Anyway, moving on to the prospect rooted in deeper data insights, this includes enhanced connections with tools such as Google Analytics, BigQuery, and Ads Data Hub that will unlock enriched customer intent data. Furthermore, it will facilitate a comprehensive product catalog sentiment analysis, thus giving brands deeper insights into consumer needs.
Another detail worth a mention here talks to the potential for optimized search and recommendations. This translates to how Netcore’s use of Google Cloud’senterprise search tools should boost search relevance and product recommendations, effectively handling complex, long-tail queries with precision.
Rounding up highlights would be the presence of these conversation agents that again draw their basis from Google Cloud’s Vertex AI platform and Gemini models to help guide customers towards their desired products with minimal touchpoints. This, in turn, streamlines journeys and improves upon conversion rates.
“With our sights set on doubling our ARR, this partnership forms a critical part of our growth strategy. By creating such powerful synergies we are confident about unlocking new growth opportunities collectively thereby redefining customer engagement and delivering exceptional value to our clients worldwide. Together with Google Cloud, we are building the future of customer engagement, one where every interaction creates value, fosters loyalty, and drives sustainable growth for brands,” said Kalpit Jain, CEO of Netcore Cloud.
Among other things, we ought to mention that this partnership also improves upon Netcore Cloud’s Co-Marketer platform to deliver powerful scenario planning tools for the purpose of forecasting key metrics, such as purchase frequency, average order value (AOV), and replenishment cycles. Apart from that, the stated platform is now well-equipped to provide insights into the relationship between online and offline behavior, and it will do so to empower brands in the context of building seamless omnichannel strategies that enhance engagement across every marketing touchpoint.
The development in question delivers a rather interesting follow-up to Netcore getting named a Strong Performer in the prestigious Forrester Wave™: Email Marketing Service Providers, Q3 2024, where it received the highest possible scores in Email Value, Vision, and Roadmap criteria.