Arta Finance Emerges Out of Stealth with $90 Million Funding; Plans on Expanding Access to the Digital Family Office

The human arsenal boasts a ton of valuable traits, and yet it doesn’t have anything more valuable than our tendency to get better on a consistent basis. This tendency, in particular, has allowed us to hit upon some huge milestones, with technology appearing as a unique member of the stated squad. The reason why technology’s credentials are so anomalous is because of its skill-set, which was unprecedented enough to guide us towards a reality that we couldn’t have imagined otherwise. Nevertheless, if we look a little bit closer, it becomes clear how the whole runner was also very much inspired by the way we applied those skills across a real-world environment. The latter component was, in fact, what gave the creation a spectrum-wide presence, and consequentially, kickstarted a tech revolution. This revolution, as we discovered later, will go on to scale up the human experience from every conceivable direction, but even after achieving such a monumental feat, technology will somehow continue to produce all the right goods. The same has only turned more and more evident over the recent past, and truth be told, one new funding does a fair amount to keep that trend alive and kicking.

Arta Finance, the fintech startup founded by former Google executive Caesar Sengupta, has emerged out of stealth and secured over $90 million. The round, which was conceived on the back of close participation from Sequoia Capital, Ribbit Capital, Coatue, and more than 140 tech and finance luminaries, will help the company in realizing a wider access for all those financial avenues that are usually just available to already wealthy individuals and corporations. Talk about how Arta plans on approaching the stated goal, it will provide everyone with a dedicated access to alternative assets, unlock liquidity through a line of credit for eligible members, and harness AI to enable intelligent investing in public markets. Beyond that, the company will also offer you a whole network of financial and lifestyle professionals who can guide you in making better decisions regarding your wealth.

“We believe that a high-powered financial strategy and a secure, happy future shouldn’t be the monopoly of the ultra-rich,” said Caesar Sengupta, CEO and Co-Founder of Arta Finance. “Everyone should have a chance to take charge of their financial life in the same way that wealthier and financially savvier people do. So we’re doing this the way we know best – by breaking down barriers to sophisticated finance with technology.”

To give you a deeper explanation on Arta’s operational framework, it will bring investment opportunities such as private equity; venture capital, private debt, and real-estate to people who either don’t have access to such options or just lack the general knowhow of how to optimally use them. Moving on to the liquidity bit, Arta members will be able to access a line of credit against their assets at industry leading rates. This means they can stay invested in the market for longer stretches instead of having to sell their stock at the wrong time just to get a quick buck. Next up, Arta’s AI-managed portfolio will also let you create highly personalized, automated portfolios using stocks, bonds, options, and leverage. These AMPs specifically aim to deliver better risk adjusted returns than alternatives like ETFs, Direct Indexes, and other related avenues have been able to offer.

The testimony of Arta’s excellence is also given by the fact that its core team has actually spearheaded the development of various fintech products at Google, with the founder Caesar Sengupta himself boasting a glorious record of working in the stated space.



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