Human beings enjoy many luxuries over the course of their lives, and yet that cannot save them from having to fulfil one huge obligation. This obligation revolves entirely around our need to reinvent ourselves every once in a while. It’s important because doing so is the only method through which we can achieve long-term growth. Now, when you are aware of the stakes, you can’t really sidestep the necessary process, but what we can do is make it as convenient as possible, and if that’s the criteria, then we can safely claim how no other thing has managed to match it quite like technology. Technology’s case within this context is undisputed due to multiple reasons. For starters, the creation’s unprecedented ability of realizing the desired convenience without making any sacrifices on the efficiency front still remains very much exclusive to it. However, a bigger reason here talks to technology’s far-reaching impact. Even though the world thought that different dynamics will keep technology from establishing itself across the board, the creation has successfully quashed every doubt. In fact, the conversation today is more about scaling up its role even further. As we look at technology’s new chapter, an industry like the one of entertainment is poised to bring back an old player, and assuming the revival goes according to the script, we could be in for a massive change.
Subscription service, MoviePass is officially coming back on the entertainment block after going up in flames two years ago. Having turned famous for offering unlimited movie tickets in exchange of a monthly fee, MoviePass saw its parent organization, Helios and Matheson Analytics filing for bankruptcy in 2020. However, the startup’s co-founder, Stacy Spikes, who bought MoviePass back in 2021, seemingly hasn’t given up on the idea of returning. During a re-launch event at Walter Reade Theater, Lincoln Center, New York, Spikes addressed all concerns regarding company’s trustworthiness and its plans for the future. Interestingly enough, under the revamped structure, MoviePass will allow subscribers to hold partial ownership of the organization. The highest tier customers will also see their benefits arriving packaged together with lifetime subscription.
If we dissect the new model a little more, MoviePass will run on tradable credits. Rolling from month to month, these credits can further be used for bringing a friend, thus completing a step away from company’s single-user card system.
“We believe, if done properly, theatrical subscription can play an instrumental role in lifting moviegoing attendance to new heights,” said Stacy Spikes.
As of now, MoviePass is aiming at a summer launch, with the most loyal fans getting a chance to beta test the service for free over the first year.