Bringing a New Direction to the Social Media Block

Human beings boast a ton of valuable traits, and yet none of them are more valuable than our trait of growing under every possible situation. You see; when someone is able to improve in such a consistent manner, they, as sort of a reward, go on to hit upon some huge milestones. The same dynamic is also evident in whatever we have achieved so far, with one notable piece of representation coming from an idea called technology. Technology deserves a shoutout in these discussions for a reason that runs much deeper than just its ingenious skill-set. To give a bit of context, the whole runner was also inspired by how those skills were particularly used. The latter component was, in fact, what really did a lot to spread the creation’s impact across the entire spectrum, and consequentially, kickstart a tech revolution. This tech revolution will go on to reimagine every single detail about the human life, but even after producing a change of this size and significance, the stated transition will continue to put more and more on the table. If anything, the same pattern could be once again going on full display, at least that’s what we gauge from some recently-emerged reports.

As per certain reports, Meta is planning to set up a new team called New Monetization Experiences to identify and build “possible paid features” for Facebook, Instagram, and WhatsApp. While there were no explicit mentions, the stated decision is seemingly inspired by the ad tracking changes that hit iOS and left Meta’s ad business on the rocks. Having paid features might sound like a whole new path for the company, but once you really look into the crux of it, you’ll see how Meta already has some paid experiences on the block. For instance, Facebook group administrators have been enjoying the option to charge people for exclusive content. WhatsApp, on its part, charges certain businesses for the ability to message their customers. Even Instagram has jumped on the bandwagon by giving creators an avenue to charge a subscription.

“I think we do see opportunities to build new types of products, features, and experiences that people would be willing to pay for and be excited to pay for,” he said,” said John Hegeman, Meta’s VP of monetization who is heading the new task force.

Of course, Meta isn’t the first social media company to preach paid features. Over the recent past, we have seen TikTok conceiving a subscription service, and Twitter introducing Super Follows, while Snapchat and Discord also added paid tiers that unlock additional features. As it turns out, they all came together to inspire Meta to embark upon a similar journey.

“We’re obviously paying attention to what’s going on in the industry,” said Hegeman. “And I think there are multiple companies that have done interesting things in this space that I think hopefully we can learn from and emulate over time.”

 

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