Building an E-Commerce Experience that Pushes All Boundaries

The human arsenal is surely expansive beyond all known limits, but it still doesn’t have anything more valuable than that tendency of ours to grow on a consistent basis. This tendency to improve under all possible circumstances has already fetched us some huge milestones, with technology appearing as a unique member of the stated group. The reason why technology’s credentials are so anomalous is based on its skill-set, which was unprecedented enough to guide us towards a reality that nobody could have ever imagined otherwise. Nevertheless, if we look a little bit closer, it should become clear how the whole runner was also very much inspired by the way we applied those skills across a real-world environment. The latter component was, in fact, what gave the creation a spectrum-wide presence, and consequentially, kickstarted a tech revolution. This revolution, in turn, will scale up the human experience from every conceivable direction, but even after achieving such a monumental feat, technology will somehow continue to bring all the right goods to the table. The same has become more and more evident in recent times, and truth be told, Amazon’s latest decision does a lot to make that trend bigger and better moving forward.

Amazon has officially an all-new short-form video and photo feed named Inspire, which is designed to help consumers in exploring and buying products from content created by influencers, brands, and other customers. According to certain reports, the feed, at the moment, is only available to a select set of customers in the US, but the company is already planning for a much wider rollout in the upcoming months. So, how does the whole thing works? Well, to get started with Inspire, customers will have to visit the Amazon Shopping app and tap on Inspire’s light bulb icon. Once they do so, their next step would be to pick from a list of 20 interests, including things like makeup, skin care, pets, gaming, plants, hiking, interior design, travel, running and more so to personalize their Inspire feed. With all the steps duly completed, users can start exploring the service, and whenever they come across something of interest, they can just tap on these small buttons located at the bottom of the window. The stated buttons, as you can guess, are linked to the product’s listing on Amazon. Hence, by clicking on them, the user is able to land on the relevant product page where they can view every detail and decide whether to make a purchase or not.

“We invent every day to make shopping easy and fun,” said Oliver Messenger, Amazon Shopping director. “Inspire is our new shopping experience that connects Amazon customers with shoppable content created by other customers, the latest influencers, and a wide range of brands. In just a few taps, customers can discover new products or get inspiration on what to buy, all tailored to their interests, and then shop for those items on Amazon,”

While short-form videos are certainly the service’s focus, it is also equipped to deliver content in the form of photos, thus offering an experience that swings between TikTok and Instagram.

This isn’t the first time that Amazon has tried to incorporate popular trends to bolster its core service. Back in 2015, the company launched a Pinterest-like feature called Interesting Finds. Then, the company also brought out an Instagram clone, which went by the name of Amazon Spark.



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