In the contemporary landscape of business, electronic commerce, or E-commerce, stands as a fundamental cornerstone reshaping the dynamics of trade and consumer engagement. From its humble beginnings as a platform for online transactions to its integration with mobile devices, instant messaging applications like WhatsApp,...
Retailers today are under immense pressure. With ever-changing customer expectations, decreasing attention spans, customer loyalty as solid as air, old technology holding them back from change and innovation, and new technology popping up every week. Each crisis seems to replace the last, and I...
We are living in the age of data-driven decision-making, making it possible for us to understand customer sentiment, which has become paramount for e-commerce businesses aiming to excel in customer satisfaction and engagement.
Artificial Intelligence is revolutionizing the way brands interpret and act on customer...
From clunky desktops to lightning-fast smartphones, the way we interact with the digital world has transformed, and e-commerce as a sector is no exception. Today, mobile devices have become more than just communication tools; they are gateways to a universe of convenience, and mobile...
Master Data Management is a vital capability of data- driven organizations – today more than ever. The growing amounts of event data that companies harvest come from new digital transformations, business process instrumentation, and customer engagements. Its usefulness depends on the quality of its...
