Barracuda Networks, Inc., a trusted partner and leading provider of cloud-first security solutions, has officially announced the launch of its Barracuda Partner Sales Engineer Community, which happens to be an enablement and rewards program for value-added resellers, managed service providers, distributors, systems integrators, and more.
According to certain reports, the stated program is designed to deliver exclusive access to training labs, scanning tools, and live Barracuda product demos and sandboxes to expand technical expertise and help customers understand and strengthen their cybersecurity defenses. Markedly enough, partners are also eligible for exclusive rewards and benefits, and in case that wasn’t enough, they even have the option to collaborate with peers.
Beyond the new Barracuda Partner Sales Engineer Community, Barracuda also introduced several enhancements for its well-known Barracuda Partner Success Program, enhancements that carry ability to improve partner experience, introduce new automation and self-service tools for increased productivity, and help uncover new business opportunities to drive revenue growth and boost profitability.
Talk about these upgrades on a slightly deeper level, we begin from the introduction of Security Operations Center (SOC)-as-a-Service for sell-through partners. You see, for the first time ever, Barracuda Managed XDR (Extended Detection and Response) is now available for all partners, enabling them to strengthen their cybersecurity posture, as well as those of their customers. This they can do while responding to the growing end-user opportunity for SOC-as-a-Service.
To offer some context, Barracuda Managed XDR is well-equipped to conceive a 24/7/365 globally distributed SOC for rapid threat detection and response. Furthermore, it improves rather significantly upon cyber resiliency by helping IT staff tackle threats and perform remediation with a single solution. Such a setup, like you can guess, eliminates the need for numerous security tools or specialized cybersecurity expertise.
“The need for always-on security operations is critical in protecting against today’s complex cybersecurity threats, and partners need to prioritize complete solutions that are easy to buy, deploy, and use,” said Jason Beal, vice president of worldwide partner ecosystems at Barracuda. “We have made significant advancements to the Barracuda Partner Success Program since its launch last year to arm frontline partners with industry-leading solutions, expert security operations specialists, and the necessary training and tools to neutralize attacks and improve overall cyber resiliency.”
The next enhancement in line is geared towards the enablement of resources and programs. We get to say so because Barracuda Managed XDR’s new certifications, along with updated certifications for other flagship offerings, including Barracuda Email Protection and Barracuda Cloud-to-Cloud Backup, tread up a long distance to let partners effectively differentiate their business; improve the sales cycle to close deals faster and grow revenue; as well as increase operational efficiencies. Complimenting the same is a new demo page for partners that provides simplified access to aid in sales opportunities.
Rounding up the highlights is an update in regards to channel automation tools that improve productivity. In essence, Barracuda has introduced here a pair of new dashboard modules capable of helping partners easily monitor program compliance with real-time visibility into revenue and certification achievements and renewals. Not just that, these models can also come in handy to track performance against rebate targets.
Among other things, we ought to mention how Barracuda Partner Success Program is actually an award-winning effort purposed around aiding the company partners from across the world. Unveiled back in year 2023, the program has already made a name for itself when it comes to providing unmatched support and resources that allow partners to remain agile across various routes to market – including managed services, resale, and marketplaces. By doing so, it helps them in meeting their customers’ needs.
“Barracuda’s cybersecurity platform aligns well with our go-to-market strategy as both a value-added reseller and managed service provider for small and mid-sized businesses,” said Dustin Bonn, IT solutions sales director at Marco Technologies. “We’re committed to securing our customers’ diverse networks with effective technologies, and Barracuda’s innovative offerings are a valuable piece within our portfolio. Barracuda is incredibly easy to do business with, providing strong support and incentives that reflect their commitment to being a channel-first organization.”