Harnessing the True Value of Content to Rewrite the Playbook on Marketing

Deloitte Digital has officially announced a partnership with Adobe and Amazon Web Services (AWS) to introduce a new Content Intelligence Hub, which will conceive for users intelligent content in a personalized and privacy-centric manner. Designed to help brands better connect with their customers through media and owned properties, the stated hub leverages Adobe Experience Cloud and AWS’ advanced data and modeling to enhance content agility and automation. This translates rather directly to more enriched media and third-party data, as well as to a flexible and agile content delivery setup, thus helping brands use any data source to accommodate specific needs of their industry. Talk about how each partner will contribute towards realizing the promised value proposition; we begin from Adobe. Basically, having Adobe in the mix ensures that beneficiary brands can easily access solutions like Adobe Experience Manager, Adobe Workfront, Adobe Experience Platform (Adobe Customer Journey Analytics, Adobe Real-Time CDP, Adobe Journey Optimizer), as well as the upcoming Adobe GenStudio. These solutions, on their part, will go a long distance to facilitate business’ personalization efforts, while simultaneously speeding up their content supply chain. Next up, we must get into how AWS will try and make the picture a little bit better by creating a safe and secure environment, an environment which is going to be flexible enough to collect, unify, analyze, and activate any accessible data sets within a secure zero-copy data collaboration.

“Today’s marketers are looking for ways where scalability can meet the demands of marketing to continuously innovate and activate their content to their customers,” said Robert Bavis, principal, and Deloitte Digital’s Global Adobe chief commercial officer. “By introducing the Content Intelligence Hub, Deloitte Digital brings a solution that allows customers flexibility to bring a wide range of data sources, to deliver content in a more compelling way. This revolutionary offering enables brands to power all content with the data and insights needed through an industry lens to maximize the impact and ROI of each experience.”

Finally, there is Deloitte Digital. In regards to the given partnership, Deloitte Digital will be markedly entrusted with the task of activating and automating industry-specific insights. This it will do through its creative, content, analytics, and integration capabilities. Not just that, the platform will also bring its Converge Solution Set, and client adapted generative AI tools, for efficient content creation and distribution, both the elements again tailored to specific sectors.

Among other details, we must mention how the companies’ combined brainchild will further empower brands to merge first and second-party data, and even purchase external data sets, such as those from other media partners. Once merged, the stated data should let a business specialize in sectors by incorporating more sector-specific data. Making the whole deal even better is, of course, a possibility for brands to acquire and integrate data sets whenever required, as they try to enrich and append profiles.

“The integration between Adobe and AWS, facilitated by Deloitte Digital’s Content Intelligence Hub, enables brands to seamlessly scale their marketing and advertising efforts,” said Stephen Frieder, chief revenue officer of Enterprise at Adobe. “This collaboration allows brands to maximize their data investments on AWS and activate customer insights with Adobe to deliver powerful and personalized experiences that offer a strategic advantage in the marketplace.”

 

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