Cutting the Shipping Game Wide Open

The reshuffling of power scales is a part of human life that we can do nothing to avoid. Sooner or later, it will turn up and replenish our notions and beliefs, and consequentially, our reality. Now, even though this has been happening ever since humans first came into existence, the extent of it went up a fair few notches when technology triggered the said reshuffle. It wasn’t just altering our ideas about life, but our whole identity was being reshaped, and that as you can guess, enabled us to separate ourselves from any of the previous generations after a certain time. If we take a more granular approach, we will be able to see how little and seemingly insignificant elements meshed together to become the basis of this transition. For instance, tiny tweaks here and there in our working habits encouraged us to develop a fresh perspective on our work life altogether. Just like that, wheels were moving on other frontiers too, and every major industry out there was constantly alert about it. One such industry that really came to life mainly because of technology was the shipping industry. While e-commerce sector was going through some exponential growth, the field of shipping too was rising to fame. As we grew more knowledgeable about technology over the course of time, we also learned the kind of key role that shipping industry plays in our lives now. This realization would pave the way for companies like UPS and FedEx to become powerhouses, however, they are set to be met with a new competitor, and as it turns out, it’s a brainchild of their old rival.

Scott Ruffin, the man who essentially entered Amazon into the logistics game by founding Amazon Air, is now coming with a startup named Pandion. Through this project, Ruffin desires to help smaller companies with the pillars of logistics i.e. sorting, packing, and shipping. Built to handle the mounting demand caused by the convenience of online retail, Pandion announced its arrival on the shipping scene by generating $4.9 million in a round of seed funding earlier this year, but the company has just beaten that figure by recently securing an investment worth $30 million from AME cloud ventures.

With the construction of its warehousing and sortation facilities already underway, Pandion has also come up with a software solution to spot any inconsistencies throughout the company’s shipping network. In case an anomaly appears, the system plans on simply rerouting the package to another facility. Such an arrangements adds a level of flexibility to the operations and sets Pandion apart from the big shippers that always work with a rigid shipping plan.

“We’re looking to see what’s happening to packages along a route and getting that signal in and making a real-time decision,” Ruffin commented.

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