Addressing the Need of the Hour

    Human evolution triggers many discussions on day-to-day basis, but what we often fail to mention is that it’s really a fragmented process. This means you can’t satisfy just one element and expect optimal results. Instead, you must dedicate yourself towards addressing all the relevant components. When you do so, your evolution process automatically becomes more guided, and consequentially, productive. However, while we are on it, it will help to also recognize the difficulties in play here. You see, humans aren’t best at gauging the whole picture, so no matter much we try; chances are we’ll still miss out one thing or the other. Hence, to widen our field of vision, the world would bring various avenues into the fold, each one seemingly loaded with a different type of value, but all that uniqueness will fall pale after technology turns up on the block. We finally had something, which boasted the power to make a difference within all imaginable aspects. Such a dynamic introduced whole new benchmarks around us, therefore literally transforming the way a human life was known to work. In fact, having achieved so much already won’t stop it from doing even more, and that’s reflected clearly in Salesforce and AWS recently-announced partnership.

    Salesforce and Amazon Web Services are officially collaborating for delivering a direct-to-consumer media streaming solution. Using Salesforce’s customer management tools and AWS’ infrastructure, the partnership will hope to make streaming setup a lot simpler and more accessible than it is at the moment. Interestingly enough, the companies won’t restrict themselves to just serving platforms, which are in the traditional media business, but they also plan to explore another burgeoning segment. This segment talks to the organizations that are investing in media for bolstering their existing business with some added value. Salesforce’s intention to do more in streaming has been well-known for a while. Even though the company enjoys a great track record when it comes to driving subscriptions, the operation doesn’t quite cater to a bigger demand for cut-throat streaming solutions. With AWS in its corner, Salesforce now has the infrastructure to address that exact demand.

    “It actually seemed like we had these two stacks that do a lot of things that are pretty [related]. Why don’t we just get together and instead of having this custom built over and over again, we proactively put [all of the required] pieces together [into a ready solution], and that was kind of the mission that we set for ourselves,” said Eric Iverson, director of product at Amazon Studios.

     

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