Nesh, the Sales AI platform for chemicals, materials, and advanced manufacturing, has officially announced the launch of new generative AI workflows that are designed to help sales teams quickly match products with customer requirements, ensure regional regulatory compliance, and differentiate products in competitive markets.
According to certain reports, the stated development builds upon Nesh’s mission to help commercial teams access generative AI for the purpose of enhancing customer conversations, increasing sales velocity, and accelerating revenue. Not just that, it also follows up on a research conducted by BCG Research, where it was revealed that companies leading in AI investments see 1.5x higher revenue returns than their competitors, as they are able to focus on targeted, high-impact use cases.
Anyway, more on Nesh’s generative AI workflows would reveal how they arrive on the scene with an ability to revolutionize the operating ideology of sales teams across chemicals, materials, and advanced manufacturing industries, thus enabling them to navigate complexity with precision, speed, and confidence.
Talk about the whole value proposition on a slightly deeper level, we begin from the promise of tailored product recommendations to optimize portfolio. This includes leveraging Nesh’s advanced product finder to identify the right product for specific technical applications or source an alternative product when facing regulatory or supply chain constraints.
Now, once you take into account today’s increasingly vast, complex, or specialized product portfolios, such a mechanism can tread up a long distance to let sales teams benefit from precise product positioning and better meet customer expectations.
Next up, there is the ESG and compliance aspect, where Regulatory and Compliance Queries will analyze product data, technical data sheets (TDS), and safety data sheets (SDS) against regulatory requirements to instantly flag potential compliance issues. All in all, Nesh’s workflows act as real-time compliance checks so to help sales reps in getting products to meet regional and customer-specific standards instantly.
Another detail worth a mention here is rooted in the potential for competitive product differentiation. You see, Nesh will rely upon here a specialized Product Comparison Workbook, which is capable of extracting key data points from portfolio or competitive products to generate a standardized comparison.
Complex information, as a result, is simplified into customer-specific requirements, unique value propositions, and critical differentiators for specific use cases or applications.
“2025 will be the year companies move beyond experimentation with generative AI to focus on tools that deliver real ROI,” said Sidd Gupta, CEO of Nesh. “Our new AI workflows are purpose-built to help chemicals, materials, and advanced manufacturing companies tackle complex revenue challenges with tailored solutions, ensuring measurable value and a competitive advantage.”
Among other things, we must take into account how Colorcon, a global leader in specialty film coatings, excipients, controlled-release formulations, and packaging for the pharmaceutical and nutraceutical industries, is already leveraging Nesh’s latest brainchild to suggest relevant products and solutions, as well as accelerate customer communication and deal progression.
After deploying Nesh GenAI workflows, Colorcon’s expansive product portfolio successfully provided a strategic opportunity to rethink how their field sales teams leverage product data from their technical experts.
This workflow technology, at launch, will join Nesh’s Sales AI platform, which was introduced during 2024 as the only generative AI solution purpose-built for commercial teams, supporting technical sales, technical services, and marketing across the chemicals, materials, and advanced manufacturing value chain.
At the moment the company is serving industries including Specialty Chemicals, Paints & Coatings, Catalysts, Scientific Solutions, Pigments & Dyes, Animal Nutrition, Feed Additives, Life Sciences, Paper & Pulp, Adhesives, Cleaning Products, Packaging & Containers, Agrichemicals, Personal Care, Human Nutrition, Food Additives, and more.
“For more than 60 years, Colorcon has been committed to using new technology and innovation to deliver advanced, safe, and sustainable solutions across the pharmaceutical and nutraceutical industries,” said Ali Rajabi-Siahboomi at Colorcon Vice President & Chief Innovation Officer. “We are excited to leverage Nesh Sales AI to fully harness the data within our product portfolio to enhance and accelerate our commercial team’s ability to serve the needs of customers.”