Innervate, the dynamic content orchestration company, has officially announced the launch of a new social media and “walled garden” solution, designed to produce dynamic content and mark a major upgrade on the company’s original technology.
According to certain reports, the stated update arrives bearing an ability to simplify end-to-end social campaign management, as well as streamline the content supply chain and provide automated performance optimization. More on that would reveal how it actively banks upon cutting-edge automation and generative AI to deliver powerful results with unmatched efficiency.
Taking a departure from those narrow point traditional solutions designed only for social media advertising, Innervate’s latest brainchild also makes it possible for you to conceive unlimited world-class dynamic content, and that too, across all formats and channels. This it does using your existing systems, data sources, and teams.
Anyway, with the given new solution, Innervate can empower companies, as big as Fortune 500 enterprises, to finally overcome the challenges associated with scaling dynamic content across walled gardens and harmonizing social media experiences at every customer touchpoint, including programmatic display, CTV, email, organic social, websites, and more.
“Innervate is redefining how brands orchestrate dynamic content at scale,” said Mitchell Weisman, CEO at Innervate. “Our new social media and “walled garden” solution is built for today’s marketing leaders—automated, intelligent, and instantly scalable. We’re eliminating repetitive tasks, unlocking new creative possibilities, and enabling teams to deliver better results faster than ever.”
Talk about what all this new technology can deliver on a specific note, we begin from the promise of automated media campaign management, content targeting, and insights.
Here, Innervate’s walled solution conceives universal automation enabled by Connectors for all platforms. Furthermore, it automates media plan management instead of resorting to manual point-and-click, while simultaneously automating audience and campaign management with Audience Classifier.
Beyond that, the setup also treads up a long distance to automate future campaigns weeks or months in advance with Innervate’s Change Scheduler (always subject to approval processes).
Next up, users can bank upon generative AI for scaled content production. The idea here is to let brands produce compelling, compliant, and on-brand social media content at scale through brand guideline and compliance automation tools, ensuring that the new dynamic content is always in line with brand and legal guidelines,
The deployed mechanism further leverages client-specific marketing packages that provide automatic brand compliance and once-and-done design templates. Another detail worth a mention is rooted in the availability of one-click access to millions of existing images and product copy via Connectors to CDPs and product catalogs.
Apart from that, in that very pursuit of helping users create engaging content, Innervate also delivers automated design changes via custom overlays and schedules, effortless product and lifestyle imagery creation and manipulation via generative AI, advanced image editing, one-click automatic video generation to easily create beautiful new product videos, as well as easy as production for all advanced social formats.
Moving on, the overarching innovation will even put an assortment of zero-touch automation agents on display.
Focused on minimizing manual effort and maximizing creativity, these agents will automatically create millions of new images and videos for your entire catalog via Active Product Image and Video (for DPA/PLV). They can even automate the curation of campaign-specific active product sets.
Hold on, there is more, considering we haven’t yet touched upon how the stated agents can also turn static social content into dynamic experiences using first-party and custom data, reduce campaign launch effort by almost 50% to 90% via Co-Pilot wizards, create thousands of custom audience-specific ad variants with one click via Innervate’s Co-pilot Dynamic Content Producer, and cut down on the steps required to stand up campaigns.
Among other things, we ought to mention how Innervate’s latest technology can automatically improve content interaction on an “ongoing/forever basis” via “always-on” experimentation. Alongside that, it can also present and archive all experiment and optimization outcomes across the Flight Deck UI, which happens to be an intuitive and beautiful Timeline View dashboard centered on helping insights stay committed to institutional memory.