Clear Channel Outdoor has officially announced the launch of CCO Inflight Insights™, which happens to be a first-of-its-kind measurement solution, geared towards helping brands assess the impact of their Out-of-Home (OOH) campaigns on store visits while the campaign is still active.
According to certain reports, the idea here is to generate previously unavailable insights into the audiences visiting, when they’re visiting, the distance they’ve traveled, and more. More on the same would reveal how these visitation insights are available to advertisers during ad campaign flights, while simultaneously bestowing upon customers the ability to optimize their OOH campaign performance and drive more store traffic.
Markedly enough, CCO is the first OOH media owner to introduce an impact assessment solution when OOH campaigns are still live or “in flight.”
Not just that, CCO’s insights are supported by more than 100 campaigns conducted over the last two years. You see, these insights can also be delivered to clients at their preferred reporting cadence on a weekly basis. This makes it possible for users to track their campaign’s impact on foot traffic and other business outcomes, unlocking better understanding of the performance produced by their OOH investment.
The development in question delivers a rather interesting to one recently released 2025 Kantar study, where it was revealed that OOH outperforms digital media and CTV in building purchase intent and other key brand metrics.
“Inflight Insights is a game changer, particularly for local advertisers and small businesses, because it gives them a really valuable understanding about how their ads translate into customer visits to their own stores so they can get more out of their ad campaigns,” said Ginny Deitchler, SVP, Strategic Growth & Partnerships, ODN. “Whether you’re a car dealer, a QSR restaurant, furniture store or a pharmacy, Inflight Insights provides brands with a cost effective way to access some of the cutting edge data insights that the OOH sector offers the biggest national brands.”
Talk about the whole value proposition on a slightly deeper level, we begin from the promise of providing insights in an aggregated format, which can come in handy to optimize campaigns, all for the purpose of influencing visitation outcomes. Furthermore, advertisers can access dynamic reporting data, along with a facility to analyze how their OOH media is performing.
Next up, we must expand upon how the stated customer insights empowers brands to refine targeting, expand their reach, build upon factors driving performance, as well as enhance creative messaging to maximize the effectiveness and impact of their campaigns.
Another detail worth a mention is rooted in the fact that CCO provides insights into what audience segments are observed to be visiting store locations; when they’re visiting, broken down to what time of the day they are visiting; the distance visitors have traveled from the last billboard ad seen to visit the advertised stores; and more insights that facilitate evaluation of performance.
Among other things, it ought to be acknowledged how CCO sales executives are available on-hand to discuss insights and potential mactions. Apart from that, there is a post-campaign report provided with an assortment of recommendations focused on improving future campaign performance.
“The introduction of post-campaign attribution studies into the OOH media sector over the last few years was truly transformative in helping marketers understand the measurable outcomes that OOH delivers. But in today’s digital and data-led marketing ecosystem, the stakes are too high, and it’s no longer good enough for an advertiser to run a campaign and wait eight weeks to understand how their media buy performed,” said Dan Levi, CMO, Clear Channel Outdoor. “Built off our strategic investments in our CCO RADAR® data platform, we developed this innovative, nimble approach to provide our clients with timely insights and expertise to help turn campaign data into actionable growth strategies.”