Spotting an Opportunity within the Cracks

A major factor behind human beings’ success is their ability to behave in a proactive manner. You see, with a mindset that can, more often than not, gauge just how the cookie will crumble, we are able to construct forward-thinking actions on a rather consistent basis. The incentive of doing so, of course, talks to appearing better prepared under all circumstances. It might sound like a pretty simple process, but if we are really digging deep, we must also acknowledge the difficulties involved here. For starters, as ingenious as we are at times, human beings do have strong tendency of making mistakes, so this means we don’t always quite succeed in recognizing a real chance. To curb the lapses on our part, we have developed various tools, which are heavily centered on providing the required guidance. Now, while we can’t compare these tools’ granular impact due to their differing nature, one thing we can assess is how much overall value they brought with them, and when that’s the criteria, no other tool ever came close to doing what technology has done so far. After helping us in establishing a hawk-eye view of our surroundings, technology would further go on to manufacture whole new opportunities for the world. One such avenue emerging from technology’s assembly line was cryptocurrency. Cryptocurrency wasn’t essentially welcomed by everyone with open arms. In fact, since arriving on the scene, the idea of it has received some heavy scrutiny for all the wrong reasons. Nevertheless, over the recent past, we have finally witnessed a change in people’s perception regarding the said concept. Building upon that newfound momentum, GameStop is now making a big commitment towards NFTs and cryptocurrency.

According to a report from the Wall Street Journal, GameStop is actively working to create an online marketplace, which will be designed to aid the experience of games featuring blockchain and NFT technology. The marketplace will include virtual products ranging from cosmetic skins to in-game items. Currently in the process of convincing publishers and developers to list their NFTs on the new marketplace, GameStop hopes to consolidate its planned multi-million investment with an expansive partnership network that will likely have some well-known crypto companies joining the pack. Even though the company hasn’t yet confirmed anything, WSJ report claims it has already employed a 20-strong person team to realize the online marketplace ambition as soon as possible.

GameStop’s new venture seems largely inspired by the video retailer’s deflating financial position. With dwindling sales, and additional controversies not helping the case, it can be a move that makes or breaks the company.

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