Human life is considered unique for many reasons, but there are some that boast a bigger influence than the rest. For instance, our invaluable ability to shape our experiences in whichever we want allows us the breathing space to realize hugely different realities. This further sets us up to achieve a wide variety of goals. Now, while we constantly try and emphasize on these factors, we don’t always manage to produce the desired result. Instead, humans have learnt that, for making recurring meaningful leaps, we sometimes have to rely on external forces. Hence, the word has devised a host of avenues, which help us in one way or the other, as we strive towards our eventual goal. If we pit these avenues against each other and compare their overall success, it’s likely to be a tough task, because the variance in play here can very well skew the basis. However, despite that being the scenario, every individual will feel pretty confident about picking technology ahead of all other candidates. Such is the case due to technology’s simplistic brilliance around elevating the ceiling under any given circumstances. The examples to validate that claim are available throughout the spectrum, including a new-age e-commerce front. E-commerce’s impact on the global structure cannot be understated, but there are some challenges still getting in the way of its smooth function. With the recent funding, Swell is hoping to go up against those very challenges.
Swell, a remote-first company, has officially raised $20 million in a recently-concluded Series A round. Led by VMG Catalyst and Headline, the round also saw close participation from Bonfire Ventures, Willow Growth, Commerce Ventures and Red Antler. Individual investors include Attentive CEO Brian Long, Gorgias CEO Romain Lapeyre, Remote First Capital and former CTO of Product Hunt Andreas Klinger, Fast.co CEO Domm Holland and Warby Parker’s Brian Magida. Swell basically thrives on the principle of “headless” commerce, which the company describes as disconnecting the storefront from the back end of the website. The incentive is, of course, an enhanced shopping experience.
Often times, the e-commerce websites observe back end maintenance causing disruptions on the front. To curb that, Swell has developed a cutting-edge assortment of APIs, storefronts, and a dashboard. These tools are highly scalable; therefore their capacity grows right with your platform’s size.
Swell’s take on refining the way how an e-commerce website presents itself to the customers is quickly making it a better alternative to a name like Shopify.
“We needed to build something that was as easy as Shopify, but enabled you to grow. Most people can’t afford to build their own back end, so we also wanted to provide something people could do without spending millions of dollars,” said Eric Ingram, CEO of Swell.
The company’s plans regarding how they will use the fresh funds include building a whole app ecosystem and much more.