Harmonic is officially set to showcase its industry-leading video streaming and broadcast delivery solutions at IBC2025.
According to certain reports, the company plans to put on display hybrid cloud and on-premises streaming solutions, powerful AI-driven workflows, innovative ad insertion technologies, and groundbreaking advancements throughout the space of live sports streaming.
More on the same would reveal how these innovations make it possible for broadcasters and service providers to scale up viewer engagement, unlock new monetization opportunities, and at the same time, improve operational efficiency across their video infrastructure.
Talk about the stated assortment of solutions delivers on a slightly deeper level, we begin from Harmonic’s plan to present its Software Spectrum X media server, which arrives bearing double the channel density for UHD workflows so to unlock higher video resolution and top-notch QoE for viewers.
Next up, the company will bring forth advanced video compression technology. This particular technology can markedly facilitate HD video delivery at exceptionally low bitrates over 5G networks, and it can do so by leveraging the VVC codec and DVB-NIP standard.
Another detail worth a mention relates to Harmonic’s centralized take on hybrid streaming that treads up a long distance to help users seamlessly take advantage of on-prem and cloud deployments simultaneously for outstanding flexibility and efficiency.
Moving on, the company will also shed light upon its playout-to-delivery solution available on VOS®360 Media SaaS for cloud and on VOS Media Software and XOS Advanced Media Processor for on-premises. The stated technology, in case you weren’t aware, is purpose-built to generate unprecedented operational and cost efficiencies.
Harmonic will also take this opportunity to display its programmatic ad buying methodology, which involves banking upon programmatic ad buying efficiencies for linear TV so to connect traditional and digital advertising models.
Joining that would be the company’s bid to facilitate automatic insertion of in-stream ad formats, something which is done on the back of AI to detect relevant moments in live sports action. These new ad units, in essence, keep viewers engaged, ensure brand safety, and at the same time, raise CPM values.
Beyond that, Harmonic will also give attendees a sneak-peek into its VOS360 Ad SaaS technology. The technology in question harnesses the power of AI to automatically insert ad breaks in VOD assets and live content, thus enabling monetization of any feed without the need for production crews or manual operations.
Hold on, we still have a few bits left to unpack, considering we haven’t yet touched upon the company’s innovative live sports streaming solution, capable of maximizing monetization and protecting sports content against piracy, while simultaneously enhancing fan engagement with geosync low latency and advanced multiview capabilities.
Then, we have a lineup of AI-powered features coming into play. These features, going by the available details, include speech-to-text AI, AI-driven sports clipping for real-time highlight creation, and automated translation with voice cloning or over-dubbing in any language.
Apart from that, Harmonic also offers the prospect of simplified video deployments. We get to say because of how the company’s solutions are integrated with leading system integrators and managed services providers, including Hexaglobe. The company’s solutions are even compatible with Arbor Media’s specialized AV software platform.
Among other things, it ought to be acknowledged that Harmonic is markedly working alongside VisualOn to enable a more immersive video streaming experience through multiview capabilities.
It is also now fully integrated with ViewLift CMS for streaming premium content within a seamless, integrated ecosystem.
“At IBC2025, Harmonic is excited to highlight innovations designed to help broadcasters, streamers and service providers maximize their investments across their video workflows,” said Gil Rudge, senior vice president, solutions and Americas sales, video business at Harmonic. “Our commitment to pioneering compelling, industry-relevant video solutions that drive the industry forward is empowering broadcasters and service providers to deliver exceptional value to their audiences.”