A VR Link-up of Giants

There might be a lot that human beings can do well, but if we are being honest, there is nothing we do better than growing on a consistent basis. This ability, in particular, has allowed us to hit upon some huge milestones, with technology appearing as a unique member of the stated group. The reason why technology’s credentials are so anomalous is largely down to its skill-set, which ushered us towards all the possibilities that we couldn’t have even imagined otherwise. Nevertheless, a closer look would reveal how the whole runner was also very much inspired by the way we applied those skills across a real-world environment. The latter component was, in fact, what gave the creation a spectrum-wide presence, and consequentially, kickstarted a tech revolution. This revolution, as we discovered later, will go on to scale up the human experience from every conceivable direction, but even after achieving such a monumental feat, technology will somehow continue bringing all the right goods to the table. The same has only gotten more and more evident over the recent past, and a newly-formed partnership does a lot to keep that trend well and truly alive.

Snap has officially partnered with Amazon to offer its users the ability to digitally try on eyewear styles from a range of popular brands available on the latter’s platform. According to certain reports, the partnership will make new Shopping Lenses available across multiple categories like sunglasses, reading glasses and seasonal glasses. Within these categories, Snapchat users will be able to access a wide range of brands, such as Maui Jim, Persol, Oakley, Ray-Ban, Costa Del Mar and many others. In order to create the new AR experience, Amazon used Snap’s self-service creation system in Lens Web Builder, which allowed for scalable AR asset creation by using Amazon’s existing 3D models.

AR shopping, as of late, has been a focal point for Snapchat. This ambition has showed up big time in the company’s decision to introduce various new features like giving brands the ability to update product information and pricing in real time, access better analytics, create AR Shopping Lenses in a much more convenient manner, and do a whole lot more. Fair enough, Snapchat’s efforts around the stated area have delivered results by getting brands like MAC Cosmetics, Ulta Beauty, American Eagle, Puma, Chanel, Walmart, LVMH, Goodr, Zenni Optical, and Diguise etc, to use its technology, and consequentially, reach their audience in an immersive manner. To give you a more specific representation of this progression, over 250 million Snapchat users have engaged with its AR Shopping Lenses, and they have done so more than a whopping 5 billion times.

Coming back to the latest partnership, whenever users come across a pair of glasses they would like to buy, they can tap on a link located at the bottom of the screen. This link will redirect them to Amazon app where they can complete the checkout. Now, even though the traffic is coming from Snapchat, the social media giant is not expected to receive any commission on such sales.

Surely, the companies are starting their AR-focused partnership with eyewear, but assuming everything goes just like how it is envisioned, they will be expanding to more of these shopping experiences in the future.

“With the combined innovation and technology between Snap and Amazon, we are unlocking exciting and fun new try-on experiences for hundreds of millions of Snapchatters,” said Ben Schwerin, SVP of Partnerships at Snap. “AR eyewear is just the first step in our partnership, and we can’t wait to continue our innovation together,”



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