Over the years, we have seen our lives getting governed by different, sometimes even contrasting, forces. The constant change in picture certainly poses an immense challenge, but it has also proven itself to be essential for our long-term growth. You see, without these obstacles, we don’t really have a sustainable avenue to learn new things; therefore navigating through various sticky situations is pretty much our only ticket to a better version of ourselves. A setup of this sort, however, comes with its own drawbacks. The learning curves can last for an interminable period, allowing many opportunities to slip through our fingers. In order to stop such a scenario from stirring up again and again, we needed something that won’t just help us in assessing the quality of an opportunity but will also speed up our developmental process. The said need got fulfilled rather sensationally when we stumbled upon technology. Apart from optimizing the existing structure, technology’s introduction also saw a whole host of other opportunities getting embedded into the world’s fabric. One new prospect in play here was the chance to connect with others. The impact of social media on our lives can never be overstated. Although platforms running the show in this context have been caught up in their fair share of controversies, they remain pretty significant for the modern generation. Now, after having provided us with high value in a variety of ways, these platforms look to aim for an even higher ceiling, and this intention was evident in Facebook’s recent decision.
Meta has officially changed its mind on a policy, which prohibited most of the cryptocurrency companies from running ads on the social media-giant’s platforms. Up until now, Meta only accepted 3 regulatory licenses in the review process, but that number is set to jump all the way to 27. The decision starts a new phase for the relationship between Meta and cryptocurrency, a tandem that has had bit of a turbulent history together. In January 2018, the company completely banned any crypto advertising on its platforms. A year and a half later, in May 2019, the ban was relaxed to a limited degree.
Interestingly, the latest U-turn on Meta’s part also comes after the company failed to get an in-house cryptocurrency off the ground. It is, nevertheless, a groundbreaking call. With Meta’s incredible reach, crypto companies are now in a position to target more retail investors than they ever could before.
“These companies had been in a spot where they couldn’t advertise on Facebook. They couldn’t drive people to convert fiat currency into cryptocurrency,” said Hasan, CEO of Retina AI, a start-up that helps brands target high-value customers on social media. “This will enable the average day-to-day person to do this.”