Consolidating the Fintech Momentum

Human beings are known to be good at many different things, and yet our most notable capability is the one that allows us to get better on a consistent basis. This capability, in particular, has allowed us to hit upon some huge milestones, with technology appearing as a unique member of the stated squad. The reason why technology’s credentials are so anomalous is largely predicated upon its core set of offerings that ushered us towards a reality we couldn’t have imagined in our wildest dreams. However, if you take up a slightly closer look, it becomes clear how the whole runner was also inspired by the way we applied those offerings across a real-world environment. The latter component was, in fact, what gave the creation a spectrum-wide presence, and consequentially, kickstarted a tech revolution. This revolution, as we discovered later, will go on to scale up the human experience from every imaginable direction, but even after achieving something so monumental, technology will somehow continue bringing all the right goods to the table. This has turned more and more evident on the back of our recent progression, and truth be told, Apple’s latest move should only take that trend a big step forward.

Apple has officially partnered with Goldman Sachs to launch a new Savings account feature for its Apple Card credit cardholders. According to certain reports, the feature is designed to help users in growing their Daily Cash, which basically refers to the cashback rewards that are earned from their Apple Card purchases. However, their Apple Card purchases isn’t the only avenue through which users can fund the new Savings account, as they can also add money by linking it to their bank account or the Apple Cash balance. Another thing worth noting here is how the service won’t charge you any fee, and to make the prospect all the more attractive, it also won’t have any minimum deposits or minimum balance requirements.

When quizzed regarding the new product, Jennifer Bailey, Apple’s vice president of Apple Pay and Apple Wallet, provided her word with the following comment:

“Savings enables Apple Card users to grow their Daily Cash rewards over time, while also saving for the future. Savings delivers even more value to users’ favorite Apple Card benefit — Daily Cash — while offering another easy-to-use tool designed to help users lead healthier financial lives.”

This feature, if everything goes according to the plan, should solidify Apple’s growing hold on the fintech sphere, As for Goldman Sachs’ motivation to enter into such a partnership, it is also chasing a similar expansion goal, with the banking giant seemingly keen on diversifying, and more importantly, modernizing its presence in the consumer deposits market.

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