Technology’s world, as tightly-knit as it might seem, stands on many different pillars. Now, even though these pillars are distinctive in nature and size, they all play a significant role in weaving such an unprecedented experience for us. Over the years, we have tried to widen the reach of this experience by foraying into areas we never thought could mesh with technology. The result was a comprehensive digital realm that had the means to fulfill whatever requirement you present it with, but that’s not even the best part of it. The best part about this digital realm was its open-endedness to improve. There is no implication that the previous versions of the digital world were not ingenious, but to become the force it did, scaling up a few things was more than important. One tweak like this introduced us to the world of video gaming. Initially, it wasn’t considered to be anything more than a time killer with pretty much non-existent commercial potential, but in a blink of an eye, video gaming was a billion dollar industry Realizing the potential was huge, companies across the board started looking for ways to bring these games to users in the most convenient way possible. An answer that appeared during the said pursuit was of mobile gaming, and one of the first few companies to actually act on this idea was Apple. Today, Apple’s App Store is a lucrative product in its own right. It constitutes a big chunk of company’s total revenue, but that doesn’t save it from all the criticism. For years now, Apple has been condemned for its lack of seriousness towards user protection. However, under the growing pressure and scrutiny, the company has finally made a step in the right direction.
Apple is now allowing the users to raise their voice against scammy apps after it made the option of ‘Report a scam or fraud’ available on the App Store. Fraudulent activities on such platforms have gone up astronomically over the recent past, and Apple users have been very much a victim of this crossfire. As crazy as it sounds, up until now, Apple didn’t offer any option whatsoever to specifically report instances of scam. Furthermore, in case you tried to run your complaint through a category like “Report a quality issue”, the system won’t consider it as genuine if you haven’t paid for that app. With the latest upgrade to iOS 15, though, every free app that comes with in-app purchases can be reported.
It remains to be seen how Apple responds to these reports. When compared to organizations like Facebook, Twitter, and Google, Apple employs the least amount of human app reviewers. Nevertheless, there are reasons to be hopeful that company’s automated systems will able to extract value from the fresh influx of data.