Mark Cuban-backed Fireside Acquires Stremium; Plans to Enter TV Streaming Space

Human beings can do a lot of things really well, but if we are being honest, our greatest ability is the one that pushes us to get better on a consistent basis. By doing so, this particular ability has fetched us some huge milestones, with technology appearing a rather unique member of the stated group. The main reason why technology’s credentials are so anomalous is down to its skill-set, which was unprecedented enough to guide us towards a reality that nobody could have possibly imagined otherwise. Nevertheless, a closer look would reveal how the whole runner was also very much inspired by the way we applied those skills across a real-world environment. The latter component was, in fact, what gave the creation a spectrum-wide presence, and consequentially, kickstarted a tech revolution. This revolution, as we discovered, will go on to scale up the human experience from every conceivable direction, but even after achieving such a monumental feat, technology will somehow continue to bring all the right goods to the table. The same has turned more and more apparent in recent times, and truth be told, a new acquisition should only make that trend bigger and better moving forward.

Mark Cuban-backed streaming app Fireside, which offers podcasters and other creators a way to host interactive, live shows with audience engagement, has officially acquired the open streaming TV platform Stremium, for an undisclosed fee. As per certain reports, the deal will allow the former company to tap into various TV devices, such as Amazon Fire TV, Roku, smart TVs and others. Founded in 2021, Fireside arrived on the scene right when the demand for live entertainment, thanks to the Covid 19 pandemic, was at all-time high. Initially, it did draw a few comparisons to other live audio platforms like Twitter Spaces or Clubhouse, but the company’s additional focus on video content eventually gave it a distinct identity among all the presumed competitors. Today, shows on Fireside’s platform can be streamed live to its app, recorded, saved, or even simulcast to other social networks. Beyond that, the company’s official app also has a wide assortment of audience engagement tools, along with other features to aid creators with promotion, editing, measurement, distribution, monetization, and audience growth. Notably, in order to remain up-to-date, Fireside is even testing the pretty deep waters of web3 technologies, including NFTs.

When quizzed regarding the acquisition, Falon Fatemi, co-founder and CEO of Fireside, said:

“Imagine watching a live cookalong show with your favorite chef simultaneously on your TV and your phone where you can interact and get invited to talk directly to them and even show them what you are cooking from the palm of your hand. Plus, Stremium’s infrastructure would allow creators to upload, publish, program and distribute their live shows across both mobile and TV.”

Apart the basic TV streaming infrastructure that the acquisition will bring to Fireside, the company can expect to receive an uninterrupted access to some advanced features as well. These features include a service that would allow consumers to aggregate all their favorite channels with the help of their TV Everywhere credentials.

Going by the available details, Fireside is now actively planning to launch its first TV product at some point next year.



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