Human beings might be good at many different things, but if we are being honest, there is nothing we do better than growing on a consistent basis. This ability, in particular, has allowed us to hit upon some huge milestones, with technology appearing as a major part of the stated group. The reason why technology enjoys such a significant place on our resume is predicated upon its skill-set that introduced us to an assortment of possibilities we could have never imagined otherwise. However, the whole runner was also, at the same time, inspired by how those skills were used. In fact, now that you think about it, the latter component was what really gave the creation a spectrum-wide presence, and consequentially, kickstarted a tech revolution. This revolution, in turn, will go on to aid our progression across every imaginable regard, and yet even after achieving so much, it will somehow keep on bringing more and more to table. If anything, a recent funding should prepare the said dynamic to become a lot stronger moving forward.
Muck Rack, the Public Relations Management (PRM) platform that helps organizations find the right journalists to pitch, report on media coverage, and prove the value of their work, has successfully secured over $180 million in a Series A minority investment. According to certain reports, it is the he first institutional capital investment Muck Rack has received since starting out in 2009, and interestingly enough, it was all put-together by single organization in Susquehanna Growth Equity. The raise, although sizeable, is not that big of a surprise, considering how Muck Rack has grown over the recent past. After producing a 300% uptick in sales between 2018 and 2021, the company saw its revenue go up by another 75% in 2021. The Miami-based tech player even cracked the Inc.5000, the list of fastest-growing private companies in America.
“This investment is an indicator of the strength of our business and Muck Rack’s bright future as we drive toward our mission to enable organizations to build trust, tell their stories and demonstrate the unique value of earned media,” said Gregory Galant, co-founder and CEO of Muck Rack.
This gist of expansion is also evident in Muck Rack’s product line. After all, the company started as a mere a journalist database and then went on to include various other services like media monitoring, reporting and analytics and collaboration and pitching tools etc. Talk about Muck Rack’s excellence in delivering those services, it is wholly validated by an esteemed clientele, which includes Google, International Rescue Committee, Pfizer, Golin, Zapier, Duolingo, and many other industry leaders.
“Every PR professional should be using Muck Rack,” said Josh Elser, managing director at Susquehanna Growth Equity. “The Company has established itself as one of the most innovative software platforms to meet the shifting demands of the communications industry. We believe there is tremendous opportunity for Muck Rack to be the dominant global PR platform, and we look forward to working closely with Greg, Lee (CEO and CTO of Muck Rack respectively) and their team to support this next phase of company expansion.”