Redesigning the Perception

When it comes to technology, we talk a lot about innovation, and also the kind of value it brings to the table, but what we don’t emphasize enough upon is how technology really moves the needle on a personal level for us. For instance, we know that technology transformed areas like education and healthcare, but what was so different about it that really convinced us to change our ways? Well, the answer goes beyond the assortment of some tech devices. It’s in our habits, and how this phenomenon promised to improve them. Ever since technology has established itself as a dominant force in today’s time, it has also fed into our growth. The argument might be that we are getting too reliant on it, but in all honesty, technology has made us more solution-oriented than we ever thought. Having such a tool at our disposal is really what has proven to be the foundation for our creativity to thrive on. Technology might give you one sizeable headstart, but at the same time, it also forces you to think of different ways that you can use it to enhance the overall experience. This is exactly what we have done. We have allowed technology to guide us forward, and we have done it across many areas. One such sphere where technology has encouraged us to be bolder is the advertising sector. It would be an understatement to say that the sector has evolved a lot as a result of the tech revolution, because it doesn’t carry any element of its past profiles. Now, with growing number of business opportunities, it’s only expected to head towards further restructuring, and we already have a big indication of it.

CTV Ad server, Publica has officially introduced its much-awaited solution, Elea AI, which uses artificial intelligence’s primary attributes to deliver a top-notch ad experience on connected televisions. Even though the ad industry has been on a meteoric rise, one issue that has severely plagued it is the industry’s struggle with real-time identification of brands within the creatives. This has led to situations like multiple creatives from the same advertiser or competitive ads falling in the same ad break slot. Elea AI tackles that by accurately detecting advertisers from the ad line-up, thus providing the publisher with the all important details of which creative is about to go up.

By this simple maneuver, Elea AI allows the publisher to align their operations with ad industry’s rules that include de-duplication, competitive separation, frequency capping, advertiser block list, category block list etc. The product will start off by using a logo recognition ML (Machine learning) algorithm to identify the brands; however Elea AI has bigger plans for future. With the help of CTV-specific ad delivery algorithms, the solution aims at redesigning the perception of advertisement from the scratch.

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