Once the positive results started to pour in, it became quite clear that technology will get a fair shot at establishing itself across many segments that constitute our life. Once it was given an entry into these segments, we could see technology proving its mettle quite seamlessly, as before we could realize, all the outdated methodologies were uprooted. In their place, we now had a more refined way of doing things, a way that was not only effective but also asked a lot less out of us. Eventually, we got used to having this bigger slice of value in everything, and that was the moment when the digital realm really became a success. Now that its approach was validated, it was time for technology to really take over. Things that were largely considered to be nothing more than a pipe dream were now being turned into a reality because of the digital tools in our backpack. An area that saw some real effects of this insurgency was the food industry. What makes the association of food and technology so fascinating is how all it took was some simple tweaks to shake up our view of the industry. For instance, the fact that we could get our favorite food right at our doorstep really made the restaurants and food joints more accessible, making them a more significant part of our lives.
Nonetheless, food delivery isn’t all what FoodTech has been about. Companies like Too Good to Go have been adding different dimensions to this concept by coming up with creative ways to grow the industry. For 6 years now, Too Good to Go has fought against food wastage by connecting users with restaurants that are left with unsold surplus food. Now, as a way of accelerating their efforts, the company has partnered with Waze, a GPS software navigation app.
As a part of this initiative, Waze will be listing over 100 Too Good To Go partner businesses on the map in their app. The users will be able to differentiate these partner businesses through dropped pins, which when clicked upon will provide the information about the business as well as the initiative. This service is supposed to run throughout the month of August. It will be available in Washington D.C., New York, Portland, Seattle, and Philadelphia.
Some of the stores that make the roster for this campaign are Just Salad, Juice Press, PLNT Burger, and a few others. The participating partners are expected to offer surprise assortments of surplus food, with their prices settling roughly between $3.99 and $5.99.
Too Good To Go and Waze has named their association as “Waze for Good Initiative”.