Embracing a Whole New Reality

Even though we are often told to wait and assess our options rather patiently, the truth is we cannot afford to take too much time. This is because we live in a world where trends are changing at a breakneck pace, therefore if we stay in one place for an extended period; we put ourselves in a position to miss out on many valuable things. Humans have actually learned the said lesson time and time again, but none of those occasions stack up with the way technology went about it. You see, when technology arrived on the scene, nobody really envisioned such a bright future for it. Instead, it was largely viewed as just another concept, which will fade away after a time. Spoiler alert; the creation ended up holding its own, and soon enough, it was delivering some outright unprecedented by-products. The people who were quick to recognize what kind of potential they had on their hands settled into the new era rather seamlessly. They would boast a consistent advantage over others from there onwards. However, to maintain that advantage, they would have to make many more of these choices, one, of course, in conjunction with the controversial cryptocurrency idea. Despite the entire hullabaloo around it, cryptocurrency has somehow managed to hold on, and it’s now making some real attempts at taking over this tech-centric reality. As its latest effort, the concept is going all in on NFTs. Over the recent past, we have seen NFTs turn into bit of a rage throughout the spectrum, but it seems like there is still a lot more to come here. In fact, Salesforce’s future plans back that claim up quite well.

As per certain reports, Salesforce has formally revealed plans to enter the NFT market. The company made the announcement during an internal meeting, as it gears up to follow the lead of Pepsi, Nike, McDonald’s, and many other companies. If further details are to be believed, Salesforce intends on offering a Salesforce NFT Cloud service for artists to create and release content across multiple frontiers. These frontiers will likely include showcasing it on OpenSea or integrating it within company’s in-house system, where the user can manage all their transactions. While the move seems like a bold one, it attaches itself well to the ownership’s longstanding interests. Marc Benioff, the owner of Salesforce, recently saw his other organization in Time Magazine launch an NFT called TIMEPieces, which is designed to give owners access to magazine content and events.

Salesforce is yet to confirm the NFT plans, but company’s predictions for 2022 give a strong indication that the report might have some substance after all.

When detailing the said predictions, Mathew Sweezey, director of market strategy at Salesforce, had said:

“To unlock their full potential, brands are going to have to start creating utility via the token. In 2022, you’re going to hear a lot more about NFTs, and there will be winners and losers,”



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