Flipping on the Promise

As humans, we coexist with gazillion different obligations, but none of those obligations are bigger than the one that requires us to be in constant motion. You see, moving forward on a rather consistent basis is really what allows us to optimize our total potential, hence we are always looking to approach the said procedure as effectively as possible. Now, if the stakes are so high, it’s better to supplement your efforts with an added value. Humans, in their response, have been successful in finding that value across various areas, and yet their most important discovery within this regard only came once technology turned up on the block. Technology enjoys being such a clear winner due to a couple of highly significant reasons. For starters, it introduced a dynamic, which scaled up our lives there and then, while also giving us a fair shot at building upon it in future. The second reason revolves around how it was able to pull this off across the entire spectrum. By touching upon all aspects, the creation essentially changed our identity and set us off on an unprecedented journey. However, apart from experiencing some positive elements during the said journey, we’ll end up going up against a few bad ones as well. An example for the latter is quite evident in social media platforms’ polarizing image, and the latest call from Instagram does little to help the situation.

Instagram has officially removed the option to choose a daily limit reminder that is lower than 30 minutes. When the feature was brought in under the market pitch of cultivating healthier social media habits, it offered a daily limit as low as 5 minutes per day, but a dismal financial performance over the recent past has seemingly convinced the tech giant about going back on its words. In case you are not aware, the daily limit feature was introduced in 2018 after a study sensationally accused Instagram of having a negative impact on users’ mental health. The study caused a huge stir throughout the globe, therefore eventually pushing the platform to do something to limit its PR damage.

“We want to empower people to make intentional decisions about how much time they spend, and how they want to engage with the app,” Ameet Ranadive, chief of user wellbeing team at Instagram, said back in 2018.

The statement now looks at loggerheads with the company’s recent decision. It all becomes even more complicated once you realize Instagram was also testing Take a Break feature, which, at the time, was reported to have a similar purpose. Hence, as a result of conflicting events, gauging the company’s long-term direction remains an unfinished task.

 

 

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