Bloomreach, the agentic platform for personalization, has officially announced the launch of new features, each one designed to transform the concept of AI-driven personalization and customer engagement across marketing and product discovery.
According to certain reports, these features arrive on the scene bearing an ability to enhance workflows and unlock conversational search, all while pursuing a range of related components.
Talk about the stated features on a slightly deeper level, we begin from autonomous marketing agents. These AI-powered agents, in essence, tread up a long distance to help marketers automate and execute the entire campaign creation process. Not just that, such a mechanism also makes it possible for them to transition away from traditional workflows, and instead adopt more strategic and creative approach.
Next up; we have the prospect of generating recommendations. This the new development does by analyzing each customer’s journey and behavior in real-time to recommend the next best products that align with their preferences.
Another detail worth a mention is rooted in the potential for contextual personalization. The stated facility effectively automates and scales personalization through the delivery of individualized emails, mobile messages, and onsite experiences.
Moving on to the facility focused on searching triggered conversations, it refers to the option to launch a personalized conversation directly from the search bar. This particular feature can also take up the role of an integrated shopping assistant who, on its part, can guide the shopper to exactly what they need.
Then, there are embedded conversations coming into play. These conversations effectively bring cutting-edge conversational capabilities directly to Product Detail Pages (PDPs) and Product Listing Pages (PLPs). The idea here is to help consumers converse with their favorite brands beyond a chat box or even the search bar.
Beyond that, Bloomreach brings to the fore a personalized studio, which is specifically designed to learn from live customer signals, and at the same time; optimize in real-time to reflect current shopper intent, thus giving merchandising teams full strategic control.
Along the personalization-focused solution, we have a ranking studio. This one effectively gives practitioners complete control in the context of integrating critical business signals like margins or offline sales directly into search algorithms, allowing for the AI to do the more manual tasks.
Hold on, we still have a few bits left to unpack, considering we haven’t yet touched upon a feature which ensures multi-language search. This includes expanding global reach by extending autonomous search across 33 supported languages. Not just that, it also translates to unlocking unified commerce experiences and revenue streams across a range of markets.
Rounding up highlights would be a component focused on conditional slot merchandizing, something which empowers merchants to define their own business-driven conditions so to ensure that AI can autonomously populate product grids and placement. The overarching objective driving this mechanism relates to scaling product placement.
Founded in 2009, Bloomreach’s rise up the ranks stems from supporting autonomous search, conversational shopping, and autonomous marketing, The company’s portfolio of solutions presently focuses on personalizing the entire customer experience, right from retail to financial services, hospitality to gaming. By doing so, it supports businesses in creating experiences that drive higher growth and lasting loyalty.
Bloomreach’s excellence in what it does can also be understood once you consider it drives personalization for more than 1,400 brands around the world, including American Eagle, Sonepar, Pandora, and more.
“It is impossible to ignore the AI transformation taking place right now. We are undoubtedly entering a new agentic reality, and we’re gaining unprecedented conversational capabilities along the way,” said Anirban Bardalaye, Chief Product Officer at Bloomreach. “Our agentic journey began in 2023 with the announcement of our conversational shopping agent, Clarity — but that was only the beginning. We’re excited to share the latest agentic and autonomous solutions we’ve developed to help marketing and ecommerce teams lead the charge in this AI revolution.”